Adobe is working to new ad format for smartphones

Adobe Systems works with several digital ad companies create a new format for mobile ads to open up the Flash or HTML5.

EyeWonder Ad(Credit:_Adobe)

Adobe Max-Developer Conference, announced today, cooperation define two full ad formats, in the interests of a new industry standard for mobile show to create wird.Obwohl on devices Player 10.1 run Flash, which can display in the Flash format or device that converts in HTML5 to Flash support. Currently geared towards smartphones, will eventually expand on tablets and other devices, the new ad format Adobe said.

Through the support of Flash, Adobe is an alternative to Apple's iAd format, ad agencies and publishers offer that does not allow Flash because of Apple's snub it on the iPhone.But by offering the ability of to display HTML5 to convert to Adobe, seeks to build a standard can be performed on all mobile devices.

Adobe said it also makes advertising agencies to control the design and the development of their own ads give but will provide technical requirements to ensure that these ads both interactive and consistent sind.Diese function may be Adobe's way on to distinguish his new ad format of the iAd.Apple has been its close control over the creative design of mobile ads criticized by some advertisers.

The first Adobe ad format, German FS microsite, include interactive product details and lead capture in the ad itself, so users don't need to display in your mobile Web browsers that get full experience anzuzeigen.Das second format named FS video, will show broadcast newly designed and high quality video-show to the user, agencies your shipment view rental for the mobile market reuse send.

"" Our work with the advertising industry will define a new model for display units and ad measurement in one marketing world by mobile communication, transformed "John Loiacono, senior Vice President and general manager of Adobe's digital media solutions, said in a statement.""These new ad formats as a first step towards establishing an industry example, cross-platform and expected, to be the volume standard at smartphones to reach the widest range of platforms and devices worldwide."

Teaming with Adobe are six digital ad company: EyeWonder, Greystripe, Medialets, MediaMind, PointRoll, and sprout. also working with Adobe, the six promotes the new ad format for advertising agencies as well as, professional associations, such as such as the Interactive Advertising Bureau and the Mobile Marketing Association.

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